Built by nurses who were tired of the system.
Flor exists because the way nurses find jobs is broken. We're here to fix it.
The system wasn't built for nurses. So we're building one that is.
Nurses are the backbone of healthcare. They show up for 12-hour shifts, hold patients' hands through the hardest moments of their lives, and carry the weight of a system that too often takes them for granted.
And when they go looking for a new job? They're met with recruiter spam, ghost job posts, hidden pay, and a hiring process that treats their time like it doesn't matter.
That's why we built Flor.
Named after Florence Nightingale — the founder of modern nursing — Flor is a job marketplace that puts nurses first. Not recruiters. Not staffing agencies. Not algorithms optimized for ad revenue. Nurses.
Every feature we build starts with one question: “Does this make a nurse's life easier?” If the answer isn't yes, we don't build it.
What we believe
The principles that guide everything we build.
Nurses deserve transparency
Every job should show real pay, real schedules, and honest descriptions. If a facility won't be upfront, they don't belong on Flor.
Your time has value
No ghost jobs. No applications that vanish into a black hole. Every listing is real, and every facility commits to respectful timelines.
Direct is better
No recruiters taking a cut. No middlemen adding confusion. Apply directly to facilities and talk to the people who actually make hiring decisions.
Free for nurses, forever
We will never charge nurses to use Flor. Not now, not when we grow, not ever. That's not a marketing line — it's a founding principle.
Real people who understand your frustration.
Flor wasn't built in a boardroom. It was built by people who've seen what's broken in nursing hiring — and decided to fix it.
Grace Mathews
CEO
8+ years in sales and operations. Grace saw firsthand how broken healthcare hiring was from the business side — and knew there had to be a better way. She leads Flor's strategy and growth with a relentless focus on building something nurses actually trust.
Jessica Hebert
CCO
Med Surg and outpatient RN. Jessica is the authentic nursing voice behind everything Flor builds. She's lived the recruiter spam, the ghost jobs, the hidden pay — and she makes sure Flor never forgets what it's like to be a nurse looking for work.
“I attribute my success to this — I never gave or took any excuse.”
Florence Nightingale
The founder of modern nursing — and the namesake of Flor. Her legacy of courage, compassion, and refusal to accept the status quo is what drives us every day.
Join us in changing the system.
Create your free Flor profile and experience a job search that actually respects your time, your skills, and you.