Why we're building Flor.

Jess Hebert RN took a Med Surg job without finding out what her caseload would be until orientation week. The number was higher than the floor's actual capacity. The unit ran short. She left two years later with the kind of burnout that makes you question whether you misread every employer who came after.

She isn't unusual. Most nurses we've talked to have a version of this story. The job that sounded like one thing on the post and was something else once you started. The pay that was “competitive” until you saw the actual offer. The recruiter who knew nothing about the floor.

Most nursing job platforms make this worse, not better. They scrape postings, sell your contact info to anyone with a recruiter license, and let job boards become inboxes for people who have never set foot in a hospital.

Flor is a job marketplace built by nurses, for nurses. We connect nurses to community health employers — FQHCs, nonprofit hospitals, community health centers, PACE programs, mission-driven organizations — without the agency middleman, the bait-and-switch, or the recruiter spam.

Every role on Flor was posted by the employer that's actually hiring. Every pay range is verified. Every employer has signed the Flor Partner Pledge committing to honest job descriptions and transparent communication. Every nurse profile is Nursys-verified before it goes live.

If you became a nurse to do work that matters, and you're tired of trying to find that work through job boards built for retail clerks, Flor is for you. We're focused on nurses who want sustainable work — community health, FQHCs, PACE programs, mission-driven nonprofits — and on the employers that need them.

We're not trying to be every job board for every nurse. Travel agencies aren't on Flor. Per-diem staffing pools aren't on Flor. We're building the corner of the market where the nurse-employer relationship is supposed to last more than 13 weeks.

Every employer signs the Flor Partner Pledge before posting their first role. The pledge covers pay transparency, honest job descriptions, no bait-and-switch on duties or schedule, respectful communication with candidates, fair scheduling, and support for nurse wellbeing. It is not aspirational marketing copy. We hold employers to it.

Every nurse on Flor has their license verified through the official Nursys system before their profile becomes visible to employers. That means employers know they're talking to actual nurses. It means nurses know they're not competing against fake profiles in some recruiter's pipeline.

Flor is live in Rhode Island and Charlotte, NC right now. Two markets, on purpose. We'd rather build the platform deeply in places where we know the employer landscape than spread thin across geographies we can't meaningfully verify. As we add markets, each one gets the same vetting standard we applied to the first two.

Flor is nurse-built, with Jess Hebert RN as co-founder.